Background
Since 2007, Kuder has been known as a leading provider in online college and career planning solutions that connect users to paths they’ll love.
The Challenge
Showcase product capabilities while capturing the audience’s attention in a short timespan.
The Solution
Create a series of animated explainer videos, tutorials, and other video content with intended distribution on social media channels either as ads or organic content.
The Result
When compared with other forms of creative, we found that animated explainer content performed best with an average view duration of 70 percent. Using this type of content, we were able to drive our YouTube subscriber following by over 80 percent.
Storyboarding, motion graphics, copywriting and distribution on social channels.
Storyboarding, motion graphics, copywriting and distribution on social channels.
Storyboarding, animation and motion graphics.
Digital and print design, including advertisements, whitepapers, newsletters, collateral, and more.
Managed brand social channels, from setting up paid campaigns to developing creative — and everything in between.
Social Media Experience
• Facebook/Facebook Ads Manager
• Snapchat
• YouTube
• Social media automation using CoSchedule.
Supported content marketing efforts by contributing to the Kuder blog — recognized as the 2019 & 2020 Apex Awards for Publication Excellence Winner.
